Our Genesis pages are currently under construction.

Please visit the Genesis Website for information on the bikes.

The best riding is off the beaten track, on that road – or path – to who knows where. Because a life without bikes really is no life at all.

“Drop bars don’t always mean tarmac. ‘Normal riding’ shouldn’t be a definition of accepted limits.”

That’s the description Genesis gave their original Croix de Fer back in 2009 and it’s a philosophy they hav followed ever since.

At the time, they weren't sure if people would get it, so they hedged slightly, labelling it as a cross bike in the truest sense of the word.

Capable on and off road, it was a gentle step away from our original Vapour and towards a bike that was intended to go further… but they never imagined quite how much further.

One year on Vin Cox set off from The Royal Observatory in Greenwich, London. Some 163 days and 18,000 miles later, he returned a world record breaker.

Ever since, they have been making bikes that make you dream of your next adventure – whether that’s a continent crossing epic, or the daily commute. A Genesis really can do it all.

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