Frog are a small British company dedicated to making cycling fun for children. They believe that the lighter the bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. Many children's bikes on the market weigh nearly as much as the child!
So They set about re-designing the kids' bike, sourcing a light but strong aluminium frame, and hand-picking components that offer a high performance without compromising the weight.
The founders, Jerry and Shelley, are a couple who have 2 small children of their own – both keen cyclists. So they know something about what motivates children to get on their bikes! Since the first prototype arrived, the bikes have always been robustly tested by the children and all their friends.
Our environment is an important factor in all the decisions they make as a business, from recycled packaging to the green electricity they use in the warehouse and the office.
For two years in a row they have been named as Finalist in the National Business Awards as New Business of the Year (2013, 2014). Thanks to everyone for their support.
So, what does the future hold? Well, they recently launched a brand new range of super-light road bikes. They have also launched an exciting partnership with Team Sky to make a complete range of lightweight kids' bikes and accessories in the iconic Team Sky branding. There will also be further exciting developments to the Frog Range in 2015, including a range of track bikes due in June 2015